Current inventory
Listings are built from live catalog data so buyers are not guessing whether a fish is actually available.
About FPB
Inventory-first fishkeeping commerce.
First Principles Breeder is built for serious keepers who need current availability, source clarity, and fulfillment decisions that respect live animals.
Featured live listing
L134 Leopard Frog Pleco
$79.99 / per fishWhy FPB
What the site is designed to prove.
Traceable sources
Inventory can show FPB stock, partner fishrooms, and consignment sources with source names carried into the listing.
Local-first fulfillment
Pickup, handoff, and shipping decisions are made around fish readiness, weather, and route risk instead of forcing every order through the same schedule.
Checkout-ready catalog
The same catalog drives browsing, product detail pages, cart state, and fulfillment checks.
Current signal
Live catalog snapshot.
The storefront exposes the same live catalog used by checkout and product detail workflows.
34Retail-ready listings
31Categories in hierarchy
29In-stock offerings
Fishroom updates
Recent operating focus.
- TanksTracker-synced listings keep tank inventory connected to storefront availability.
- Partner fishroom media can travel with the listing so buyers see the actual source context.
- Fulfillment notes now explain pickup, shipping, weather holds, and DOA reporting before checkout.